A big challenge to making progress in sustainability worldwide is the lack of reliable information about food production processes. Globalization and the market economy add complexity, where it becomes difficult to track products further than one or two levels up or down the supply chain.
A way to disclose information in the supply chain is by applying standards and certification to production processes. However, certification is a very complex field for producers, with more than 400 seals and standards to choose from. At the same time governments, retailers and other purchasing parties set various requirements for the producers with regard to their production practices. Even though most of these stakeholders often ask for the same information, exchanging data is very inefficient and coslty.
We see the growing complexity for farmers and supply chain actors (traders, retailers, etc.) to deliver information. The main problem area's are:
Increasing consumer demand for safe and sustainable food
High certification costs
Traders are swamped in compliance documentation
With AgriPlace we deliver a platform to create efficiency and easy information sharing throughout the supply chain, that at the same time incentivises farmers to take the step from a paper-based way of doing business, to a digital one.