A big challenge to making progress in sustainability worldwide is the lack of reliable information about food production processes. Globalization and the market economy add complexity, where it becomes difficult to track products further than one or two levels up or down the supply chain.
A way to disclose information in the supply chain is by applying standards and certification to production processes. However, certification is a very complex field for producers, with more than 400 seals and standards to choose from. At the same time governments, retailers and other purchasing parties set various requirements for the producers with regard to their production practices. Even though most of these stakeholders often ask for the same information, exchanging data is very inefficient and coslty.